My desire to pursue a career entrepreneurially has exposed me to the importance of marketing a well defined brand. Earlier today I read an article that helped break down one of the most important steps in personal branding: the brand mantra, which is identified as the foundation for all branding efforts.
The BlakeVic brand has adopted, "I've Got A Story To Tell" as a platform for successful branding in regard to public speaking, and following the steps in this article appears to be a solid launchpad.
Do you have a brand mantra...? Follow these steps and work toward formulating an identity.
The First Step To Building Your Personal Brand:
1. Determine Your Emotional Appeal
2. Determine Your Description
3. Determine Your Function
4. Put It All Together
Thanks to Megan Marris of Marris Media Group for writing this article. Read it in full at Forbes.com: http://onforb.es/wKbVK6