Wednesday, December 15, 2010

B1G

The 'Big Ten' Conference, America's largest and oldest Division I college athletic association has announced the re-branding of its logo.

The new logo is described by co-designer Michael Gericke as, "An attempt to symbolize the conference’s future, as well as its heritage and tradition of competition."

Previously the 'Big Ten' logo hid the number "11" in the negative space around the "T" in Ten:
Representative of the number of teams in the conference.

The new logo does not reflect the number of schools the 'BigTen' embodies, instead it's intended to be direct, simple and contemporary.

With the addition of the Nebraska CornHuskers as the conferences twelfth member in 2011 the design helps to usher in a new era.

Check out the article, logos, & applications @: www.bigten.org/newlogo/index.html

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